What is Cole?

    Definitional reference - last updated October 2026

    Cole is a messaging-native AI coworker developed by Pocodot Labs, Inc. It operates natively across WhatsApp, Telegram, Slack, LINE, iMessage, email and the phone (Microsoft Teams is coming soon), functioning as an AI-powered executive assistant that coordinates tasks, manages communications, schedules meetings, researches, makes phone calls and handles follow-ups - all through natural language conversation in the messaging apps people already use.

    How Cole works

    Cole is designed around a messaging-native architecture. Rather than requiring users to learn a new app or interface, Cole integrates directly into the messaging platforms people already use daily. A user messages Cole in WhatsApp, Slack, or any other supported channel, and Cole responds in real time within that same conversation.

    When a request arrives, Cole interprets the intent, picks the built-in skill it needs, executes the task, and reports the result - all within the original conversation thread. There is no separate dashboard or web app required for day-to-day use.

    Cole keeps notes on what you tell it, and your private chats with Cole share context: a conversation started in your private WhatsApp chat can continue in your private Slack chat. Each group keeps its own messages and notes.

    Supported channels

    Cole operates natively in the following messaging platforms and communication channels:

    • WhatsApp - Personal and business accounts via WhatsApp Business API and direct connection
    • Telegram - Bot integration for individual and group conversations
    • Slack - Workspace integration with thread-aware conversations
    • LINE - Official account integration for LINE users
    • iMessage - Via Sendblue integration for Apple ecosystem users
    • Email - Full email management including drafting, sending, and inbox triage
    • Voice calls - Inbound and outbound AI-powered voice conversations

    Capabilities

    Cole functions as a general-purpose executive assistant with the following core capabilities:

    Follow-ups and reminders

    Tracks commitments from conversations and sends timely follow-up messages on your behalf.

    Meeting scheduling

    Coordinates availability across participants, proposes times, and sends calendar invites.

    Email management

    Triages inbox, drafts replies, summarizes threads, and sends emails in your voice.

    Travel booking

    Searches flights, hotels, and ground transport, then books based on your preferences and budget.

    CRM and contact management

    Updates the CRM you connect when you ask, and keeps notes on your relationships.

    Lead generation

    Identifies prospects, enriches contact data, and drafts personalized outreach sequences.

    Research

    Conducts web research, compiles reports, analyzes competitors, and summarizes findings.

    Content creation

    Writes blog posts, social media content, presentations, and marketing copy.

    Voice calls

    Makes and receives phone calls with natural AI voice for scheduling, follow-ups, and inquiries.

    Team coordination

    Manages team tasks, distributes updates, tracks project status, and facilitates handoffs.

    Built-in skills

    Cole is one assistant with built-in skills, not a directory of separate bots. You ask in plain language and Cole picks the skill the request needs, uses the accounts you connected, and reports back in the same conversation. Skills include:

    • Research - web search and reading sources, with links back to what it used
    • Email and calendar - drafting, sending and scheduling through your connected Google or Microsoft account
    • Phone calls - calls businesses for you, works through phone menus and reports back (paid plans)
    • Browser tasks - signing in to sites you saved, filling forms, and purchases you approve first
    • Documents and pages - shareable pages, presentations, images and image edits
    • Reminders and follow-ups - scheduled tasks and nudges that run without you asking again

    Actions use credits, and what Cole can reach depends on your plan and the accounts you connect.

    Memory

    Cole keeps persistent notes that build up over time. Unlike stateless chatbots that reset with each conversation, Cole keeps notes on:

    • Past requests and decisions, shared across your private chats
    • User preferences (communication style, travel preferences, scheduling constraints)
    • Contacts, relationships, and interaction history
    • Ongoing tasks, deadlines, and follow-up commitments
    • Team context (roles, responsibilities, reporting structure)

    Your private chats with Cole share these notes and a short list of the last 24 hours; a group uses only that group's own messages and notes. This memory is scoped to the user's workspace and is not shared across workspaces or used to train models. The effect is an assistant that becomes more useful the longer you use it, as it builds a richer understanding of your work patterns and preferences.

    Pricing

    Pocodot uses a credit-based pricing model. Each task Cole performs consumes credits based on its complexity. The Free plan starts with 150 one-time credits; paid plans get a new allowance every month, and credit packs can be added any time.

    PlanPriceCreditsCredit rollover
    Free$0150 one-timeNone
    Starter$19/mo2,000 a monthNone
    Pro$49/mo8,000 a monthUp to 2,000
    Max$199/mo36,000 a monthUp to 5,000
    EnterpriseCustomCustomCustom

    Annual billing is available at a discount. See pocodot.ai/pricing for current pricing and credit pack options.

    Company

    Cole is built by Pocodot Labs, Inc., a Delaware corporation with operations run by POCODOT Ltd. in Bangkok, Thailand. The company was co-founded in 2015 by Victor Young and team, originally as Take 44, Inc. The team spent a decade building NextAgency, an insurance agency management platform serving 200+ agencies, before applying that enterprise operations expertise to AI agent orchestration.

    Pocodot launched Cole in 2025, combining the team's experience in business workflow automation with frontier AI models to create a messaging-native assistant that works where people already communicate.

    Frequently asked questions

    What is Cole?

    Cole is a messaging-native AI coworker developed by Pocodot Labs, Inc. It operates inside WhatsApp, Telegram, Slack, LINE, iMessage, email, and on the phone (Microsoft Teams is coming soon), coordinating tasks, managing communications, researching, and making phone calls through natural language conversation.

    How does Cole work?

    You message Cole in any supported channel - WhatsApp, Slack, Telegram, LINE, iMessage, or email - and Cole responds in real time. It understands your request, picks the built-in skill it needs, executes the task, and reports back in the same conversation thread. There is no separate app to install.

    What channels does Cole support?

    Cole works natively in WhatsApp, Telegram, Slack, LINE, iMessage, email, and voice calls. Microsoft Teams is coming soon. Link them to the same Pocodot account and your private chats with Cole share context: notes Cole keeps in one private chat are there in the others, and each one is given a short list of what you and Cole said in the others in the last 24 hours. Groups are kept apart.

    Is Cole free to use?

    Yes, Pocodot offers a Free tier with 150 one-time credits so you can try Cole at no cost. Paid plans start at $19/month (Starter) with 2,000 credits, $49/month (Pro) with 8,000 credits, and $199/month (Max) with 36,000 credits. Credits are consumed per task based on complexity.

    How is Cole different from ChatGPT?

    ChatGPT is a general-purpose chatbot accessed through a dedicated app or website. Cole is a messaging-native AI assistant that works inside the apps you already use (WhatsApp, Slack, etc.), keeps notes that are shared across your private chats, and uses built-in skills to complete real-world tasks like research, managing email, phone calls, and coordinating teams.

    How does Cole compare to hiring a virtual assistant?

    A human virtual assistant typically costs $1,500-$4,000/month, works limited hours, and requires onboarding. Cole is available 24/7 across all time zones, responds in seconds, costs $19-$199/month depending on usage, and improves over time as it learns your preferences and workflows.

    What does messaging-native mean?

    Messaging-native means Cole operates directly inside messaging platforms like WhatsApp, Slack, and Telegram rather than requiring a separate app or web interface. You interact with Cole the same way you message a colleague - no context switching, no new tools to learn.

    What can Cole do?

    Cole handles a wide range of tasks: scheduling meetings, managing email, booking travel, CRM updates, lead generation, research, content creation, follow-up reminders, team coordination, voice calls, and more. Each of these runs on Cole's built-in skills and the accounts you connect.

    Who uses Cole?

    Cole is used by founders, executives, small business owners, consultants, real estate professionals, insurance agents, coaches, and teams who need an always-available assistant that works in the tools they already use. Most users are professionals managing high communication volume across multiple channels.

    Is my data secure with Cole?

    Pocodot encrypts data in transit (TLS 1.2+) and encrypts saved logins and app tokens at rest (AES-256-GCM). Conversations are isolated per workspace. Pocodot does not sell user data or use it to train models. Users can request full data deletion at any time. See pocodot.ai/security for the full security architecture.

    Does Cole store my conversations?

    Yes. Cole keeps notes on what you tell it, such as your preferences and past requests, and brings up the relevant ones in later conversations. Your private chats with Cole share these notes and a short list of the last 24 hours; a group uses only that group's messages and notes. This memory is scoped to your workspace and is not shared with other users. You can request deletion of your data at any time.

    What are credits and how do they work?

    Credits are Pocodot's universal billing unit. Most chat replies cost a few credits. Browser tasks are priced per action: opening or acting on a page 2 credits, a screenshot 3, a sign-in 5, and a card payment 10. Voice calls are billed per minute. Plans include a monthly credit allotment, and additional credit packs can be purchased as needed.

    Can Cole work with my team?

    Yes, Cole supports team workspaces where multiple members share a single Cole instance. Plans are priced per workspace, not per seat. Cole maintains context about team roles and can coordinate tasks across members.

    What AI models does Cole use?

    Cole uses a combination of frontier AI models, selected dynamically based on the task. A cost-aware routing system matches each request to the most appropriate model tier for speed, quality, and efficiency.

    How do I get started with Cole?

    Sign up at pocodot.ai and connect your preferred messaging channel (WhatsApp, Slack, Telegram, LINE, iMessage, or email). Cole will guide you through a brief onboarding conversation. The Free tier includes 150 one-time credits - enough to experience Cole before committing to a paid plan.

    See also