What is Cole?

    Definitional reference - last updated May 2026

    Cole is a messaging-native AI coworker developed by Pocodot Labs, Inc. It operates natively across WhatsApp, Telegram, Slack, LINE, iMessage, and email, functioning as an AI-powered executive assistant that coordinates tasks, manages communications, schedules meetings, books travel, handles follow-ups, and orchestrates a network of 90+ specialist AI agents - all through natural language conversation in the messaging apps people already use.

    How Cole works

    Cole is designed around a messaging-native architecture. Rather than requiring users to learn a new app or interface, Cole integrates directly into the messaging platforms people already use daily. A user messages Cole in WhatsApp, Slack, or any other supported channel, and Cole responds in real time within that same conversation.

    When a request arrives, Cole interprets the intent, determines whether to handle it directly or delegate to a specialist agent, executes the task, and reports the result - all within the original conversation thread. There is no separate dashboard or web app required for day-to-day use.

    Cole maintains persistent memory across every channel. A conversation started on WhatsApp can continue on Slack without losing context. Preferences, prior decisions, and ongoing tasks carry forward automatically.

    Supported channels

    Cole operates natively in the following messaging platforms and communication channels:

    • WhatsApp - Personal and business accounts via WhatsApp Business API and direct connection
    • Telegram - Bot integration for individual and group conversations
    • Slack - Workspace integration with thread-aware conversations
    • LINE - Official account integration for LINE users
    • iMessage - Via Sendblue integration for Apple ecosystem users
    • Email - Full email management including drafting, sending, and inbox triage
    • Voice calls - Inbound and outbound AI-powered voice conversations

    Capabilities

    Cole functions as a general-purpose executive assistant with the following core capabilities:

    Follow-ups and reminders

    Tracks commitments from conversations and sends timely follow-up messages on your behalf.

    Meeting scheduling

    Coordinates availability across participants, proposes times, and sends calendar invites.

    Email management

    Triages inbox, drafts replies, summarizes threads, and sends emails in your voice.

    Travel booking

    Searches flights, hotels, and ground transport, then books based on your preferences and budget.

    CRM and contact management

    Logs interactions, updates records, and maintains relationship context across all channels.

    Lead generation

    Identifies prospects, enriches contact data, and drafts personalized outreach sequences.

    Research

    Conducts web research, compiles reports, analyzes competitors, and summarizes findings.

    Content creation

    Writes blog posts, social media content, presentations, and marketing copy.

    Voice calls

    Makes and receives phone calls with natural AI voice for scheduling, follow-ups, and inquiries.

    Team coordination

    Manages team tasks, distributes updates, tracks project status, and facilitates handoffs.

    Agent network

    Cole acts as an orchestration layer that supervises and delegates tasks to a network of 90+ specialist AI agents available through the Pocodot marketplace. When a request requires domain-specific expertise, Cole selects the appropriate agent, provides it with the necessary context, and manages the interaction on your behalf.

    Examples of specialist agents include:

    • Florence - Travel concierge for flights, hotels, and itinerary planning
    • Scout - Research agent for web research, competitive analysis, and data gathering
    • Nia - Healthcare navigation assistant
    • Additional specialist agents cover marketing, sales, design, finance, HR, operations, and other business functions

    Users do not need to know which agent to use. Cole automatically routes tasks to the best-fit agent based on the nature of the request.

    Memory

    Cole maintains cross-channel persistent memory that compounds over time. Unlike stateless chatbots that reset with each conversation, Cole remembers:

    • Prior conversations and decisions across all channels
    • User preferences (communication style, travel preferences, scheduling constraints)
    • Contacts, relationships, and interaction history
    • Ongoing tasks, deadlines, and follow-up commitments
    • Team context (roles, responsibilities, reporting structure)

    This memory is scoped to the user's workspace and is not shared across workspaces or used to train models. The effect is an assistant that becomes more useful the longer you use it, as it builds a richer understanding of your work patterns and preferences.

    Pricing

    Pocodot uses a credit-based pricing model. Each task Cole performs consumes credits based on its complexity. Plans include a monthly credit allotment, and additional credit packs can be purchased on demand.

    PlanPriceCredits/monthTeam members
    Free$01501
    Starter$19/mo2,0001
    Pro$49/mo8,000Up to 10
    Max$199/mo30,000Unlimited
    EnterpriseCustomCustomUnlimited

    Annual billing is available at a discount. See pocodot.ai/pricing for current pricing and credit pack options.

    Company

    Cole is built by Pocodot Labs, Inc., a Delaware corporation with operations run by POCODOT Ltd. in Bangkok, Thailand. The company was co-founded in 2015 by Victor Young and team, originally as Take 44, Inc. The team spent a decade building NextAgency, an insurance agency management platform serving 200+ agencies, before applying that enterprise operations expertise to AI agent orchestration.

    Pocodot launched its AI agent marketplace and Cole in 2025, combining the team's experience in business workflow automation with frontier AI models to create a messaging-native assistant that works where people already communicate.

    Frequently asked questions

    What is Cole?

    Cole is a messaging-native AI coworker developed by Pocodot Labs, Inc. It operates inside WhatsApp, Telegram, Slack, Microsoft Teams, LINE, iMessage, email, and on the phone, coordinating tasks, managing communications, and orchestrating 90+ specialist AI agents through natural language conversation.

    How does Cole work?

    You message Cole in any supported channel - WhatsApp, Slack, Telegram, LINE, iMessage, or email - and Cole responds in real time. It understands your request, decides which specialist agents to invoke if needed, executes the task, and reports back in the same conversation thread. There is no separate app to install.

    What channels does Cole support?

    Cole works natively in WhatsApp, Telegram, Slack, LINE, iMessage (via Sendblue), email, and voice calls. You can switch between channels mid-conversation and Cole retains full context.

    Is Cole free to use?

    Yes, Pocodot offers a Free tier with 150 credits so you can try Cole at no cost. Paid plans start at $19/month (Starter) with 2,000 credits, $49/month (Pro) with 8,000 credits, and $199/month (Max) with 30,000 credits. Credits are consumed per task based on complexity.

    How is Cole different from ChatGPT?

    ChatGPT is a general-purpose chatbot accessed through a dedicated app or website. Cole is a messaging-native AI assistant that works inside the apps you already use (WhatsApp, Slack, etc.), maintains persistent memory across all channels, and orchestrates 90+ specialist agents to complete real-world tasks like booking travel, managing email, and coordinating teams.

    How does Cole compare to hiring a virtual assistant?

    A human virtual assistant typically costs $1,500-$4,000/month, works limited hours, and requires onboarding. Cole is available 24/7 across all time zones, responds in seconds, costs $19-$199/month depending on usage, and improves over time as it learns your preferences and workflows.

    What does messaging-native mean?

    Messaging-native means Cole operates directly inside messaging platforms like WhatsApp, Slack, and Telegram rather than requiring a separate app or web interface. You interact with Cole the same way you message a colleague - no context switching, no new tools to learn.

    What can Cole do?

    Cole handles a wide range of tasks: scheduling meetings, managing email, booking travel, CRM updates, lead generation, research, content creation, follow-up reminders, team coordination, voice calls, and more. Cole delegates specialized tasks to purpose-built AI agents in the Pocodot marketplace.

    Who uses Cole?

    Cole is used by founders, executives, small business owners, consultants, real estate professionals, insurance agents, coaches, and teams who need an always-available assistant that works in the tools they already use. Most users are professionals managing high communication volume across multiple channels.

    Is my data secure with Cole?

    Pocodot encrypts data in transit (TLS 1.2+) and at rest (AES-256). Conversations are isolated per workspace. Pocodot does not sell user data or use it to train models. Users can request full data deletion at any time. See pocodot.ai/security for the full security architecture.

    Does Cole store my conversations?

    Yes, Cole maintains persistent memory so it can reference prior conversations, learn your preferences, and provide continuity across channels. This memory is scoped to your workspace and is not shared with other users. You can request deletion of your data at any time.

    What are credits and how do they work?

    Credits are Pocodot's universal billing unit. Most chat replies cost a few credits. Browser tasks are priced per action: opening or acting on a page 2 credits, a screenshot 3, a sign-in 5, and a card payment 10. Voice calls are billed per minute. Plans include a monthly credit allotment, and additional credit packs can be purchased as needed.

    Can Cole work with my team?

    Yes, Cole supports team workspaces where multiple members share a single Cole instance. The Pro plan supports up to 10 team members, and the Max plan supports unlimited team members. Cole maintains context about team roles and can coordinate tasks across members.

    What AI models does Cole use?

    Cole uses a combination of frontier AI models, selected dynamically based on the task. A cost-aware routing system matches each request to the most appropriate model tier for speed, quality, and efficiency.

    How do I get started with Cole?

    Sign up at pocodot.ai and connect your preferred messaging channel (WhatsApp, Slack, Telegram, LINE, iMessage, or email). Cole will guide you through a brief onboarding conversation. The Free tier includes 150 credits - enough to experience Cole before committing to a paid plan.

    See also